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Fundamentals of Sport Marketing, by Brenda G. Pitts, David K. Stotlar
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Fundamentals of Sport Marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport.
Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing.
The authors, Dr. Brenda Pitts and Dr. David K. Stotlar, are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
- Sales Rank: #69137 in Books
- Published on: 2013-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.00" w x 1.25" l, 1.85 pounds
- Binding: Paperback
- 478 pages
About the Author
Brenda G. Pitts, internationally renowned in sport business management, particularly in sport marketing and in sport management program development, is a professor of sport management, director of the Dr. R. Cooter Sport Business Research Center, and program director at Georgia State University in Atlanta, Georgia. Additionally, she works as a sport marketing consultant.
In research, Dr. Pitts is distinguished as a Dr. Earle F. Zeigler Scholar and one of the first research fellows of the North American Society for Sport Management (NASSM). She is author/coauthor of six sport marketing textbooks, editor of and an author in three Sport Marketing Association's books of papers, and author of numerous publications and presentations. Her work has been published in several scholarly journals such as the Sport Management Education Journal, Journal of Sport Management, Sport Marketing Quarterly, Journal of Vacation Marketing, International Journal of Sports Marketing and Sponsorship, Women in Sport and Physical Activity, Sport Management and Related Topics Journal, and the International Journal of Sport Management. Her research foci include: (1) sport marketing with emphases in consumer behavior, fan and spectator analysis, sport sponsorship and brand awareness measurement, and economic impact and visitor spending; and (2) sport management education with emphases in program design, curriculum standards and accreditation, instructional methodology, and examination and analysis of the body of literature (research journals and books) in sport management.
David K. Stotlar teaches on the University of Northern Colorado faculty in the areas of sport marketing, sponsorship, and event management. He has had more than 60 articles published in professional journals and has written several textbooks and book chapters on sport management and marketing. He has made numerous presentations at international and national professional conferences. On several occasions, he has served as a consultant in sport management to various sport professionals and in the area of sport marketing and sponsorship, to multinational corporations and international sport managers. Dr. Stotlar was selected by the United States Olympic Committee as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy and served as a venue media center supervisor for the 2002 Olympic Games. He has conducted international seminars in sport management and marketing for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sport Federation, the Bahrain Sport Institute, the government of Saudi Arabia, the South African National Sports Congress, and the Association of Sport Sciences in South Africa. Dr. Stotlar s contribution to the profession includes an appointment as Coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 1999 2001. He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member and later as President of the North American Society for Sport Management. Dr. Stotlar was a member of the initial group of professionals inducted as NASSM Research Fellows. He is also a founding member of the Sport Marketing Association.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Was a required textbook, overpriced, for very little information. Served it purpose of selling teachers, but offering little to
By Jeff Babl
Was a required textbook, overpriced, for very little information. Served it purpose of selling teachers, but offering little to students.
0 of 1 people found the following review helpful.
Great Buy
By Jeanne Walsh
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the fundamental of marketing
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