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A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap™ that integrates popular resources like Aplia™, Write Experience, and YouSeeU™ around the text content.
- Sales Rank: #82096 in Books
- Published on: 2015-01-01
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 8.00" w x 1.00" l,
- Binding: Loose Leaf
- 511 pages
About the Author
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.
Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.
Most helpful customer reviews
19 of 19 people found the following review helpful.
Do not buy issues with premium web site access
By Sam_R_TX
Do not buy rip off. The description states:
(with Premium Website, 1 term (6 months) Printed Access Card)
But that is not the case. Access code DID NOT provide access to the Premium WEB site, publisher charged me $40.00 plus tax to get access to the Premium WEB site, that I had to have to comp[lete an assignment. Amazon relly should fix this deceptive description. Also, the publishers' support is worthless, no number to call and takes days to answer emails.
9 of 9 people found the following review helpful.
The description said this book came with the code. ...
By Crystal George
The description said this book came with the code. It did have a code but had already been used. Would not have bought this book of I would have known.
0 of 0 people found the following review helpful.
Great book and worth purchasing
By Lindsey
One of the most useful textbooks I have ever gotten. If you can afford to buy instead of rent I recommend doing so. This book teaches you how to write a resume, prepare for an interview, write a professional email and so much more. I wish I had bought this. Instead I ended up making copies of the pages I knew would be useful in the future. When my friend from another school felt underprepared for the job hunting process I let her make copies of some of the pages too and she said it was really useful during her interviewing process. Now she is an accountant with a starting salary of $60,000!
I definitely never recommend buying books because who has the money for that, but some books are worth investing in and this is definitely one of those!
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